OUR COMPANY
What kind of company?
What We Value in the Field of “Empathy-Driven” Creativity
At LASTism, we are a creative production company that designs empathy-driven experiences through video, digital content, and spatial direction. From our base in Takasaki, Gunma a regional city in Japan we take on projects across the country.
We place great value not only on creativity, but also on the relationships and conversations we have with everyone involved. We believe that genuine ideas and successful results are born from working together on equal footing whether with clients, employees, or external partners. We are always conscious of maintaining a constructive mindset and engaging in dialogue that seeks the essence of each challenge.
Regardless of roles or positions, we prioritize mutual respect, open communication, and building collaborative relationships that lead to better outcomes.
LASTism is not a place that simply fulfills requests. We think together, create together, and grow together. That is our way of doing creative work.
Company Philosophy
We continue to create from zero—crafting ideas that move hearts.
Way of Working
We transcend the boundaries between “client” and “contractor” and always interact on an equal footing. This applies not only to our customers and internal partners, but also to external partners. We dig deep into the essence of things through dialogue and foster an environment where everyone involved can grow together.
To that end, we always value a constructive and positive mindset.
Daily Mission
Creating mechanisms that inspire empathy
Empathy moves people. We are a creative production company that designs “heart-moving experiences” through digital content, spatial presentations, and light. In an age overflowing with information, just delivering is not enough. Merely being eye-catching doesn’t create memories—or results. That’s why we approach “resonance” and “true connection” with sincerity.
Since our founding, we’ve worked on numerous events and witnessed countless moments when people’s hearts were moved. Those experiences are our strength—and our origin. We believe empathy is the driving force that moves the world.
Brand Slogan
LASTISM STANDARD
Human creativity driving the futur
LASTISM STANDARD represents a set of five creative mindsets uniquely defined by our company. This concept is not limited to deliverables—it also serves as a framework for evaluating each person’s daily mindset and actions. By fostering individuals who embody these values, we aim to consistently operate as a high-caliber team.
- Transform the present into future value
- Make responsible decisions and strive to grow
- Stay sincere and empathetic toward all involved
- Think and propose optimal solutions independently
- Evolve continuously without fear of change
Greeting
Representative Director
At LASTism, we have always placed the highest importance on “creating experiences that move people’s hearts.”
As technological evolution accelerates with DX and AI, we believe what’s truly needed is not speed or cost-efficiency, but the ability to deliver motives that genuinely resonate with others.
In 2024, we celebrated our 15th year as a corporation. Drawing on the experiences we have gained through participation in numerous projects and on-site practices, we have worked hand in hand with clients and partners on a wide variety of initiatives. From our base in Takasaki, Gunma—a regional city—we also see it as one of our important missions to demonstrate the potential of authentic creativity that does not depend on environment or scale.
As a company based in Takasaki, Gunma—a regional city outside the major hubs— we consider it part of our mission to demonstrate the creative potential that does not depend on location or scale. We value authentic, grounded creativity.
LASTism is not a team that focuses solely on deliverables. We place equal value on the relationships and attitudes of everyone involved. We strive to be a presence that gently, yet powerfully, shines a light in the right direction.
Through creative work rooted in our local region, we aim to bring about small changes with great meaning in society, and continue delivering creations that remain in people’s hearts.
ABOUT COMPANY NAME
Our name is a coined term combining the core values we believe are vital for building a business: “LAST” – representing sustainable attitude, and “ISM” – representing conviction and belief.
To remain a trusted and evolving partner to our clients, we must constantly update our techniques and expressions. While embracing transformation and adapting to new eras and technologies, we also value our unwavering spirit and creative mission.
With our goal of “designing mechanisms that inspire empathy,” we continue to pursue the perfect balance between creativity and continuity, building strong, lasting partnerships with our clients.